Authors: Nir Eyal, Ryan Hoover
Categories: Business & Economics
Publisher: Portfolio
Published Date: 2014-11
Language: en
Description: This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
